CustomisedCuff, Featured in ELLE, Glamour, & NYFW, Saw 523% Order Growth in 2 Months Through Strategic Etsy Ads & Listing Optimization
Client: Customised Cuff
Category: Personalized Jewelry
Focus: Etsy Ads performance, listing visuals, SEO, conversion optimization
Timeframe: First 2 months of optimization
The Context
Customised Cuff is an established Etsy brand with strong products and clear gift appeal, but like many scaling shops, performance had plateaued due to inefficient ad delivery and under-optimized search-facing listings.
The opportunity wasn’t “run more ads.”
It was to tighten the connection between search intent, listing presentation, and ad traffic so every click worked harder. The Results?
The Strategy
This optimization focused on aligning Etsy Ads performance with listing-level conversion clarity — something many sellers treat as two separate systems (they’re not).
Our work centered on three core areas:
1. Search-Facing Listing Optimization
Before scaling ads aggressively, listings were refined to perform after the click:
Visual hierarchy improved to immediately communicate personalization options
Hero images adjusted for clarity, contrast, and mobile-first framing
SEO refined to better match buyer-ready keywords, not just high-volume terms
Titles and images aligned to reduce bounce and confusion
Etsy Ads amplify what already exists — so listings were strengthened first.
2. Etsy Ads Strategy Built on Comparative Data
A key part of this process was using Ads Dashboard → “Compare to Previous Period” consistently.
This toggle reveals trends that are invisible in a static 30-day snapshot.
We monitored:
Click velocity
Conversion stability
Cost efficiency over time
Which listings showed sustained upward lines, not spikes
From there, we doubled down on what was compounding and adjusted what wasn’t.
3. Iterative, KPI-Driven Scaling
Rather than turning everything on and hoping for the best, we scaled deliberately:
Listings with rising clicks and stable conversion were prioritized
Underperformers were refined or throttled
Ads were treated as a feedback loop, not a set-and-forget channel
This allowed performance to scale without sacrificing efficiency.
The Results (First 2 Months)
Early momentum has been strong and measurable:
Orders: ↑ 523%
Revenue: ↑ 415%
Clicks: ↑ 182%
Views: ↑ 151%
Ad Spend: ↑ 269%
While spend increased, performance outpaced cost, indicating healthier delivery and stronger listing conversion.
These results reflect real traction, not short-term volatility.
Why This Worked
This case reinforces a principle I emphasize with every Etsy seller:
Etsy Ads don’t fix weak listings — they expose them.
By strengthening the search-facing experience first, then scaling ads with comparative data and pattern recognition, Customised Cuff was able to unlock momentum quickly.
The upward-trending line charts matter more than any single spike — and that’s exactly what we’re seeing here.
Current Status & Outlook
We’re only two months in, and the data shows compounding performance, not tapering results.
As optimization continues, the focus remains on:
Sustaining conversion rate as traffic scales
Expanding winning listings strategically
Using Etsy Ads as a precision growth lever, not a blunt tool
Excited to see where this goes next.
Final Takeaway
This wasn’t about spending more.
It was about making ads and listings work together.
That’s the difference between temporary lifts and scalable Etsy growth — and it’s the work my team and I specialize in for established brands ready to grow intentionally.